OOH! I'm excited, is it sad that i'm this obsessed with Topshop? yes, i guess so. But who cares if i secretly want Philip Green to adopt me? As i have said countless times, when all else fails i can simply always find something to wear in Topshop, always. Some people strop that it's expensive, and my books, honey it's reasonable price to pay! avec student discount ;). Quality, is a key factor with Topshop clothing, i've had many jumpers and coats that i bought a few years ago and i still wear them, plus Topshop is one of the only high street stores i don't have to faff around with sizing.
A size 10 is a size 10.
However, will all these qualities translate to it's very own make up line? When i think of high-street store embarking on their own cosmetic line, i cringe.
Chalky eye shadows, lipsticks that are practically all the same, pearly pink colour, a naff design with most products having an strong chemical scent white washed with cheap perfurme.. lovely! Yet, somehow i have an inkling that Topshop won't disappoint, taking on Kate Moss and designers such as Christopher Kane, they diddn't do by halves, so why should they this? I guess only time will tell.
But time will be the only thing to tell, because this launch is very hush hushed. Whilst at Hair Mag, we can log onto an online site called Beauty Directory which acts as a phone list for every PR and details PR events, as such the Topshop Launch was listed a few months back. After that, i expected leaked photos everywhere, but nada. According to British Beauty Blogger (check her out on the asap) strict confideality was in place, because of course, a deal with a leading fashion magazine had already been set in place and for a fair few ££, this was neatly held under wraps..
until the May issue of Elle landed on my door- step..
(click for larger scans, although i do advice anyone to purchase the latest issue of Elle, of course)
Unfortunately, this feature is a bit of a tease without going into full on details. Elle caught up with Hannah Murray, make - up artist, to chat about her new collaboration with Topshop. Basically she didn't give much away - boo! but other online sources (leaks) which has subsequently vanished (sued more like) hinted at 34 piece set with a special seasoned collections, sold both online and in-store.. if memory serves me right!
Grazia has mentioned that the release date with be within May, and most products were demonstrated on the Topshop Woodland A/W 2011 LFW show, if you want a sneak peak!
What are your thoughts? I feel there's going be an almighty stampede for this and i certainty can wait to see if it lives up to my fan-crazy thoughts of Topshop.
