Up the Bracket

Wednesday, April 13, 2011
I saw this new collection featured on Sarah's blog a few weeks ago, and i had to share my top picks with you. There has been little publicity and hype surrounding the H&M Conscious collection, which i find rather bizarre simply because the pieces are just so simple, fresh and pretty, not to mention utterly affordable - i can justify buying the entire collection.



The Conscious collection is an eco-friendly range, made only from recycled cotton and polyester, promoting the use of sustainable greener materials. Not only does this collection have a fantastic message to promote, it has a minimalistic style of crisp white tailoring, yet romantic frills. Think scalloped edges, brodie anglaise, frills with grecian inspired gowns for evening wear. 


Tunic - £14.99

Perfect for lazing on the beach, or even in the garden with denim cut offs.


Dress - £29.99

A must buy, perfect for summer evening parties.



dress - £34.99

I'm not too keen on any hem-lines that pass my knees, but this grecian maxi-dress is perfectly simple.

 dress - £34.99

How can pretty can you be? The frills, laces and tie-up straps are evoking my inner romantic.


 dress - £29.99

I adore the floral patten, and the scalloped edge ever more so!


dress - £29.99

Sadly i don't have the assets to carry off this dress, but this design looks like something straight off the runway not high-street. 
  top - £19.99

Such pretty detailing. 

blazer - £29.99

Crisp white blazer, a tan, grey tee, denim shorts.

blazer - £29.99

I adore the nude pink shade, practically goes with everything and anything. 
 shorts - £14.99

Textured, tailored shorts -i just need to hunt these down.
 shorts - £12.99

My favourite piece from the collection- such a STEAL. So dainty and pretty, i will leave no store un-turned until find these - they will be mine!

The collection launches in-store and online tomorrow (the 14th April), will be you hunting pieces down?  Killer failsafe designs, good quality and great prices - i highly salute you H&M.