Thursday, July 23, 2009

I am a BIG fan of Grazia, it screams sophistication and feeds your craving for all your needs high end fashion news on a weekly basis. Grazia is one of those very successful titles in the market, it just works. For Vogue and Elle fans that need that fix weekly. However, times are about to change. In the fast pace of the publishing world, magazine titles can waver and disappear (heh, has anyone seen Disappear Here by Peaches Geldof? thought not). With the recent change in the economic climate, many magazine titles are suffering badly. So badly they are now offering me More and Heat at a bargain price of £2 packaged together! With even more covermounts (freebies) and that added extra edge of fast fashion, gossip and celebs on hand to entice you in.

However, this October there is a new high- end fashion weekly set to stamp its Louboutin heel right all over the capital London, in form of free sheet STYLIST. This magazine will override the old rules of publishing, by solely relying on advertising from high-end brands. It will offer everything that Grazia does, but better, for free and minus the hash of the celebrity overdose we are subjected to from most weeklies. Aimed at women aged 20-40, it will cover fashion, beauty, travel and lifestyle. Yet, although STYLIST will be printed on newspaper like paper, Mike Soultar, the chief editor of Shortlist (STYLIIST's sister title) ensures that the photo quality will be high. But one must ask, how good of quality can you really print high fashion photos on to newspaper material? 

Certainly, i am very excited about this new, innovative, rule breaking title entering the market. Personally, already a fan of men's title Shortlist, i am intrigued to see whether Grazia will be left quivering in their skyscraper heels?